Blogs
Ode to Mother Earth - (2019)
Ode to Mother Earth - (2019)
I meditate on the Earth which is sleeplessly protected by the devas with vigilance because she is the Universal giver and all life forms depend on Her. Our planet is... Read more...
Pichwai Ke Rang ~ Hues of Pichwai (2018)
Pichwai Ke Rang ~ Hues of Pichwai (2018)
We take joy in honouring Label Pratham as a heritage brand that embraces the rich and unmatched diversity of our country. In our core, we are deeply rooted in India’s... Read more...
Draped in Devotion - 2016
Draped in Devotion - 2016
Label Pratham, a brand celebrated for merging artistic heritage with modern style embarked on an exceptional journey in 2016, that not only redefined the traditional Indian fashion scenario but also... Read more...
Label Pratham: A Decade of Reviving Pichwai Through Wearable Art
Label Pratham: A Decade of Reviving Pichwai Through Wearable Art
New Delhi (India), March 22: Pioneering husband-and-wife duo Prashant and Shweta Garg, known as the "Pichwai Couple," are celebrating a decade of their brand, Label Pratham. Their story began in... Read more...
DID YOU KNOW? PART - III
DID YOU KNOW? PART - III
Label Pratham is now a well known name in ethnic fashion. We credit this to our sincere conviction for ‘creativity’ and ‘innovation’- the ingredients that go into designing every ensemble... Read more...
DID YOU KNOW? PART - II
DID YOU KNOW? PART - II
Keeping the amusement alive, we are continuing our “Did You Know” series and enlightening every individual about the authenticity of Pichwai paintings. Label Pratham has collections of amusing handcrafted wearables... Read more...
DID YOU KNOW ? - PART 1
DID YOU KNOW ? - PART 1
Label Pratham, born in 2011, emerged as the foremost textile and wearable art brand that interacted with the vast culture of Pichwai and transformed it to its accessible material culture... Read more...
Pichwai Paithani
Pichwai Paithani
Label Pratham celebrates India’s extraordinary textile diversity and the enduring role of handlooms in marriages, rituals, and cultural traditions. Over a decade, our journey has brought us closer to weavers,... Read more...
Velveteen - The Textured Tales of Pichwai
Velveteen - The Textured Tales of Pichwai
Introducing Velveteen – The Textured Tales of Pichwai, Label Pratham’s winter collection, where the richness of velvet meets the rustic charm of tussar. Inspired by Pichwai art from Rajasthan, the... Read more...
In One With Nature
In One With Nature
The Universe and nature exist in a harmonious balance, where opposing elements come together to create life and meaning. Fire and water, sun and moon, earth and sky—different yet inseparable.... Read more...
Label Pratham ~ To Where It All Began
Label Pratham ~ To Where It All Began
We are living through an unprecedented period of change, prompting us to slow down and reflect on our beginnings. Over a decade ago, as self-taught designers, we were captivated by... Read more...